Digitalisation and entrepreneurship can make taxi-driving safe
Summary:
How an app can make it safe to drive with taxis in a big city like Kinshasa
How an entrepreneur have convinced taxi-companies to move into the digital world
How an international company, the French Orange, has provided the capital
How HOJA Taxis is driving forward through the pandemic
This story is about the creation of a traffic safety app in Africa during the pandemic. It wasn’t the easiest route for developing a start-up business, but with agility and resilience a team overcame many obstacles that stood in the way of entrepreneurship. Ursula Ndombele proved, you can establish a start-up company during the most difficult circumstances as you also try to find international capital.
How would you pitch HOJA Taxis?
Ursula Ndombele created HOJA Taxis as an app to make secure taxi rides in Kinshasa. A GPS unit placed in a HOJA-approved vehicle provides traceability to the owner, who can follow the journey in real time.
Users just need to scan the identification number or the license pla…
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